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For Memphis Grizzlies, Microsoft Dynamics CRM improves customer experience from ticketing to final buzzer

Published on 20 March in Microsoft

Memphis Grizzlies

Intent on improving its existing customer management, sales, and marketing practices, the NBA's Memphis Grizzlies selected Microsoft Dynamics CRM Online to help it better manage customer relationships and other marketing tasks. Working with Green Beacon Solutions of Newton, Mass., the team installed a Sports CRM platform that directly integrates with its TicketMaster ticketing system, which in turn synchronizes customer games, events, and purchase information with CRM.

Richard Smith, Green Beacon's vice president of business solutions architecture, say...

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