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How adding 'Insights' to Microsoft Dynamics CRM has boosted one GP partner's sale intelligence in unexpected ways

Published on 14 August in Next Ventures

Last year Microsoft added access to InsideView's sales intelligence capabilities from within Dynamics CRM Online for professional users in North America at no extra charge, and it's changed how some CRM users work.

To Marcia Nita Doron, marketing director at Marlborough, Mass.-based Altico Advisors, InsideView's "Insights" solution is really, underneath it all, like hiring on the ultimate digital executive assistant. And as Doron

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