For veterans of Dynamics RMS, Microsoft's retail roadmap is a hot topic at this year's Retail Realm 2015 technology conference at the Four Seasons Hotel in Las Vegas. The conference drew about 250 attendees and almost 30 exhibitors, an increase from last year.
In the keynote at this week's event, Microsoft Dynamics representatives painted a picture of retail's omni-channel evolution and ways in which SMB retailers - and Microsoft partners - could best respond.
"The shopping journey is changing. There is a secular trend toward researching and shopping online," said Ashvin Mathew, general manager of Microsoft Dynamics Retail and commerce retail.
Online shopping and customer mobility are the retail tidal waves of today's consumer ec...