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New Era of Marketing: Adaptive Customer Engagement

Published on 24 September in SAP

The buzz: Marketing.

The marketing campaign as we know it is dead. Innovative marketers are entering a new era of managing the adaptive customer engagement. But first, their organizations need clear insights into customers’ needs and desires, plus the ability to proactively adapt and react in real-time. Still stuck in old campaign mode? Learn the key components to hit the ground running.

The experts speak.

Liz Miller, Senior Vice President of Marketing, CMO Council : “If you could kick the person in the pants responsible for most of your trouble, you wouldn’t sit for a month.” (Theodore Roosevelt)

Jeff Tanner, Baylor University: “The only sustainable competitive advantage is to learn faster than your competition.” (Peter Senge)

Bernard Chung, SAP: ““If customer advocacy is the destination, customer engagement is the journey.”

Join us for New Era of Marketing: Adaptive Customer Engagement.

View original article:

http://www.news-sap.com/?p=108990

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