Oracle Announces Oracle Marketing Cloud’s New Life Sciences Consumer and Patient Solution
Oracle Marketing Cloud solution helps marketers in life sciences field improve consumer and patient marketing effectiveness while addressing compliance concerns
Redwood Shores, Calif. – February 5, 2015 – To help life sciences organizations overcome marketing challenges and implement modern marketing technology that enhances customer and patient engagement, Oracle has unveiled Oracle Marketing Cloud's new life sciences consumer and patient solution.
The cost and complexity of HIPAA legislation compliance has had a significant impact on the adoption of modern marketing practices within life sciences organizations. Not only can this have a negative impact on the customer experience that life sciences organizations can provide, but as a recent Oracle and Forrester study found, it also can impact overall business performance.
The latest addition to Oracle Marketing Cloud helps marketers in life sciences organizations increase marketing efficiency and drive revenue by supporting the design and delivery of personalized communications across all channels. This new offering is a secure and scalable solution designed to give marketers in the medical device, pharmaceutical, and biotechnology industries the ability to develop highly targeted and personalized marketing campaigns while adhering to strict HIPAA requirements.
“In today’s complex and hyper-connected world, marketers must go beyond traditional single-channel marketing approaches to address each industry’s set of unique marketing challenges,” said John Stetic, group vice president, Products, Oracle Marketing Cloud. “We’ve leveraged our deep knowledge of the life sciences industry to develop a multichannel marketing solution that helps life sciences marketers reduce compliance complexity while creating meaningful and effective customer and patient engagements.”
To help life sciences marketers address compliance concerns, the new solution seamlessly integrates workflow and approvals processes with advanced encryption to protect sensitive information. It also captures audit trails of all customer communication in line with HIPAA guidelines.
To reduce complexity and help organizations achieve rapid time to value, Oracle Marketing Cloud’s new life sciences solution includes prebuilt data models and customized campaign templates based on industry best practices, as well as specialist workflow features.
This modern marketing solution leverages the advanced targeting and segmentation capabilities of Oracle Marketing Cloud to help marketers reach actively engaged audiences and establish a digital dialogue with customers and patients.
"At Jackson Healthcare, we seek a participative dialogue with hospital executives, physicians, nurses, allied health professionals, and policymakers,” said Keith Jennings, director of Marketing and Content Strategy, Jackson Healthcare. “Oracle Marketing Cloud gives us a systemic infrastructure for distributing and measuring content in ways that propel our strategy and storytelling."
Oracle Marketing Cloud's new life sciences consumer and patient solution builds on Oracle’s existing expertise in life sciences and healthcare marketing technology, which includes Oracle Marketing Cloud's life Sciences professionals solution, and adds further depth to Oracle’s portfolio of industry-specific marketing solutions. Oracle Marketing Cloud now has industry-specific marketing solutions for manufacturing, wealth management, insurance, asset management, entertainment, nonprofits, and life sciences. Each industry product is developed with the industry user in mind, incorporating marketing, content, and data analysis best practices.
Key benefits include:
Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit oracle.com.
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.