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Victrex manufactures savings, Customer Excellence awards with Microsoft Dynamics CRM

Published on 3 November in Next Ventures

It all started in early 2013 when UK-based Victrex hired James Fleming as Group IT Director and then Barry Andrew as Commercial Director.

In this case, "it" was the company's effort to introduce some sorely needed business insight in a range of areas. Outdated legacy systems were preventing the 55-year old manufacturer of high performance polyketone materials from getting a handle on sales, marketing, and customer service functions.

Now that they've deployed a solution based on Microsoft Dynamics CRM Online, the results have been efficiency gains and operational insights - and now a pair of awards. The company is receiving the 2014 Industry Excellence Award for Europe in manufacturing, along with a Busi...

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