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Back to School: Lessons in Customer Service

Published on 6 November in SAP

The buzz: Customer service.

Far too many companies have been inducted into the Customer Service Hall of Shame for their less-than-stellar practices – anything from harassing customers who are trying to cancel a service, to fining a customer for posting a bad Yelp review.

How to stop this unfortunate trend?

Go back to school to revisit and relearn the modern fundamentals of exceptional customer service: how to use social channels for engagement, how to create an efficient self-service model, and how to put customer service at the heart of your marketing and brand experience.

School is in session. Are you ready?

The experts speak.

Shep Hyken, Customer Service Expert and Author: “Customer service is not a department. It is a philosophy to be embraced by every person in any position within an organization.”

Robin Fray Carey, Founder of Social Media Today: “I am not bound to win, but I am bound to be true.” (Abraham Lincoln)

Kai Petzelt, Senior Director of Product Marketing at SAP: “Businesses are no longer the sole creator of a brand; it is co-created by consumers through shared experiences and defined by the results of online searches and conversations.” (Brian Solis, Altimeter Group)

Join us for Back to School: Lessons in Customer Service.

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