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Going Global: Enabling Cross-Language Customer Service Chat

Published on 21 April in Microsoft

Today's globalized, digital world provides a myriad of opportunities and challenges for businesses. Globalization provides ease of access for companies looking to enter new markets while simultaneously presenting challenges related to interacting with customers across an ever-increasing range of geographies and languages.

Take, for example, customer service. It is no longer sufficient to provide customer support in one channel or language. In this digital and globalized age, companies need to provide customer support in languages native to their customers, via a medium their customers are comfortable with. Customers' expectations for support have changed-they now expect 24/7 support across a variety of devices. For many companies and customers, providing this sup...

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