New Oracle Social Commerce Capabilities Increase Brand Awareness and Sales Conversion Rates
Latest Oracle Social Cloud and Oracle Commerce integration enables organizations to deliver hypertargeted content to segmented audiences on Facebook
Organizations can no longer rely on traditional online marketing approaches. In fact, according to industry research by Pronto Marketing, only 2 percent of website visits result in conversion. To help organizations take advantage of modern marketing techniques and leverage the power of social media, Oracle has introduced enhanced social commerce capabilities through further innovations in Oracle Social Cloud and Oracle Commerce. By enabling organizations to precisely target content to segmented audiences on Facebook, Oracle is extending its commitment to helping organizations enhance the customer experience and generate higher brand awareness and conversion rates.
About Oracle OpenWorld
Oracle OpenWorld San Francisco is the most important business and technology conference of the year for Oracle customers, prospective customers, and partners. This educational conference is dedicated to helping businesses optimize existing systems and understand upcoming industry trends and breakthroughs driven by technology. Oracle OpenWorld offers more than 2,700 educational sessions, hundreds of demos and hands-on labs, and exhibitions from more than 450 partners and customers from around the world showcasing applications, middleware, database, server and storage systems, industries, management, cloud, and infrastructure solutions—all engineered for innovation. Oracle OpenWorld 2014 is being held September 28 through October 2 at the Moscone Center in San Francisco. For more information; to register; or to watch Oracle OpenWorld keynotes, sessions, and more, visit www.oracle.com/openworld. Join the Oracle OpenWorld discussion on Twitter, Facebook, and the Oracle OpenWorld blog.
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