ReadyTalk Turns Customers into Advocates with Oracle Marketing Cloud
Oracle Eloqua Marketing Cloud Service simplifies marketing program execution; helps to optimize customer experience for audio and web conferencing company
ORACLE OPENWORLD, SAN FRANCISCO – September 30, 2014
As organizations of all sizes look at new ways to collaborate and engage audiences, the audio and web conferencing market has become increasingly competitive. To stand out in a market dominated by larger providers and successfully execute sophisticated marketing programs that fit with its customer-centric culture, ReadyTalk, a provider of audio and web conferencing services, selected Oracle Eloqua, a component of the Oracle Marketing Cloud. With Oracle Eloqua, ReadyTalk has been able to deliver highly personalized, targeted messages to nurture leads and convert customers into brand advocates, improving marketing effectiveness and ROI.
To simplify marketing processes and deliver personal customer experiences, ReadyTalk, a provider of audio and web conferencing services, deployed Oracle Eloqua, a component of the Oracle Marketing Cloud.
Faced with a highly competitive market for audio and web conferencing services, ReadyTalk needed a dynamic and scalable marketing solution that could deliver the right message to the right audience at the right time.
With Oracle Eloqua, ReadyTalk has been able to personalize customer interactions across all channels by automating previously manual processes and integrating customer data from all of its existing systems.
The increased personalization has enabled ReadyTalk to increase sales and create more brand advocates by tailoring nurture tracks for different use cases, adopting more persona-based marketing tactics, and targeting specific audience groups with contextually relevant messages.
In addition, the personalized customer experience delivered by ReadyTalk has increased customer engagement (25 percent open rate on marketing persona nurture track e-mails) and helped it more than double the industry average Net Promoter Score.
Finally, by automating the integration of custom and standard records into one system, Oracle Eloqua has helped increase the efficiency and effectiveness of ReadyTalk’s account management and customer service teams. For example, the integration of customer information from webinars has reduced follow-up time by 50 percent.
To share further details on its use of Oracle Eloqua and best practices in content marketing, ReadyTalk will be participating in CX Central @ OpenWorld, a dedicated program at Oracle OpenWorld 2014 that will cover key trends in customer experience, including social, marketing, service and sales. The ReadyTalk session will take place on Tuesday, September 30, at 4:15 p.m. in Moscone West.
“We’re a small team in a very competitive space so it was essential for us to be able to scale marketing efforts while delivering a personalized experience at every touch point,” said Michael McKinnon, director of marketing operations, ReadyTalk. “Oracle Marketing Cloud has enabled us to execute on our increasingly sophisticated marketing programs and deliver on our commitment to providing the best possible customer experience. By providing the capabilities we required to nurture and mobilize brand advocates, it is helping to differentiate our services and drive business growth.”
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