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Why Design Matters in a Complex World

Published on 7 November in SAP

The buzz: Design.

In a world where everyone is expected to focus on execution, there’s a critical need to innovate everything from cars and shoes to enterprise software.

The answer to this dilemma? Design.

The notion of design is not just for designated “designers”. By leveraging design thinking methodology, we can solve the problems we know, and discover new problems and their solutions.

Wouldn’t your company benefit from the best practices of successful innovation teams, and from scaling design thinking globally to enrich the ways we work and live?

The experts speak.

Jason Mayden, MarkOne: “I am not a Designer. I am simply and humbly a bridge between the generations long past and the generations that have yet to come.”

George Kembel, Stanford D.School: “For innovation, prioritize learning over expertise, experimentation over planning, and collaboration over individual excellence.”

Sam Yen, SAP: “Beauty is only skin deep.”

Join us for Why Design Matters in a Complex World.

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